AdsQuiz helps marketers create interactive quizzes for lead generation and advertising campaigns. As AI adoption accelerated, we identified an opportunity to reduce the time and complexity of quiz creation by introducing an AI Quiz Builder – a feature that allows users to generate a complete quiz from a simple text prompt.
Integrating an AI-powered quiz creation flow
I designed the AI Quiz Builder, a prompt-based experience that allows users to describe their goal, audience, or topic and instantly generate a quiz structure with AI assistance.
problem
The existing AdsQuiz interface relied on a manual quiz-creation workflow. Users were already familiar with the current home screen and navigation patterns, so introducing a new AI-first experience created several challenges:
- Existing user behaviour and expectations
- Technical limitations
- Time and cost constraints
solution
I designed an AI-powered quiz creation entry point that introduced the new capability while preserving the familiarity of the existing product experience. Key design decisions:
- Integrated AI into the existing creation journey
- Reduced the complexity of quiz creation
- Designed for gradual adoption
- Balanced user experience with implementation constraints
impact
The AI Quiz Builder created a new, faster way for users to start creating quizzes while maintaining continuity for existing customers.
Business impact:
- Enabled AdsQuiz to introduce AI-powered creation capabilities without a costly product rebuild.
- Reduced friction in the quiz creation process and lowered the barrier for first-time users.
User impact:
- Users could move from an idea to a quiz draft faster through a simple prompt-based experience.
- Existing users retained familiar workflows while gaining access to a more efficient creation method.
- New users received a clearer entry point into the product.
Optimising a SaaS product for conversion and growth
problem
As the platform grew, several key journeys needed to become clearer and more effective. The pricing page had friction that could affect subscription conversion, the partnership journey needed a stronger structure, and users needed an easier way to learn and get value from the platform.
solution
I redesigned three interconnected areas of the product:
- Pricing / Tariff page — clarified plan differences, value, and upgrade paths.
- Become a Partner flow — simplified the partnership journey and communicated its benefits more clearly.
- Learning Center — created a structured space to help users understand the platform and its features.
impact
The work improved both the business and user experience, contributing to an increase in subscription rates, creating a clearer path for partner acquisition, and making product education more accessible. Together, these improvements supported conversion, growth, and long-term product adoption.
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