GetFitShape is a fitness platform designed to help people find workout programs that match their goals, stay motivated, and connect with qualified trainers. As the UI/UX Designer, I focused on turning a broad fitness marketplace into a more personalised and supportive experience, combining tailored recommendations, progress tracking, and trainer communication.
My Role
UI/UX Designer
Country
USA
launching a fitness class marketplace in the US
problem
Fitness apps often overwhelm users with large amounts of generic content, making it difficult to know which workout is right for their goals and fitness level. Research with fitness trainers highlighted that 75% of people struggle to find time for regular workouts, while 95% don’t reach their goals.
I identified three key pain points:
- Users struggle to find workouts relevant to their goals and experience level.
- Motivation drops over time without visible progress or encouragement.
- Users lack direct access to trainers who can provide guidance and accountability.
The opportunity was to create a fitness experience that was personalised, motivating, and connected to real experts.
solution
I designed the experience around three core needs: personalisation, motivation, and support.
- Personalised workout discovery — I designed an onboarding flow that captures the user’s goals, fitness level, and available time. AI then recommends relevant workout courses instead of presenting users with an overwhelming list of options.
- Progress & achievements — I introduced streaks, milestones, badges, and progress indicators to make progress visible and encourage users to maintain their routines.
- Trainer discovery & communication — I designed a trainer directory with expertise, credentials, ratings, and intro videos, allowing users to find the right trainer and communicate through in-app messaging.
- Integrated training experience — I brought video workouts, live classes, and program guidance into a unified experience.
impact
The resulting experience positioned GetFitShape as a more personalised and supportive alternative to generic fitness apps.
The design:
- Reduced the feeling of being overwhelmed by giving users goal-based recommendations
- Made fitness progress more tangible through achievements and tracking
- Created stronger accountability and trust through trainer profiles and direct communication
- Connected personalised workout discovery with an integrated training experience
- Established a scalable foundation for a fitness marketplace that connects users, workouts, and professional trainers
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